5 first-class reasons to visit INTERNORGA 2023

5 erstklassige Gründe die INTERNORGA 2024 zu besuchen

After Internorga 2021 took place online and Internorga 2022 was already able to take place again at the Hamburg Messe under certain conditions, Internorga 2023 will also be held in Hamburg again. The organizers* have been working at full speed to develop an innovative concept for the setup to guarantee an even better experience.

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Internorga is the trade fair for the food service and hospitality industry in northern Germany. With around 1,300 exhibitors, it offers considerable space for national and international companies. Mainly new products, sustainable alternatives and innovative techniques are presented. Internorga is held annually in the spring at the Hamburg exhibition center. In addition to the pure trade fair, awards such as the Future Prize are also presented and competitions such as the "Next Chef Award" are initiated by Internorga.

When is INTERNORGA 2023?

Internorga 2023 will take place from March 10 to March 14. Here, the trade fair will provide space for innovations from all hospitality sectors and those related to them. In addition, congresses and competitions will be held to show visitors what is going on in the minds of the industries and what ideas they have.

Who is INTERNORGA for?

Internorga is for anyone who works in a hotel, bakery, restaurant, bar, pub or confectionery, or has a keen interest in the industry. From baking-enthusiastic students, to gastronomy trainees or ecotrophology students, to environmental scientists and business founders; all visitors to Internorga will find what they are looking for thanks to the great versatility of the fair, can pursue their areas of interest, see new inspirations and, with a little luck, make important contacts.

If you can assign your company to one of the following categories, it is definitely worth considering booking a stand yourself and becoming an exhibitor at Internorga. But then hurry up, we heard that there are only a few places left.

Main categories of Internorga 2023:

  1. Food and beverage
  2. Kitchen technology and equipment
  3. Restaurant and hotel equipment
  4. Digital applications

5 excellent reasons to visit INTERNORGA 2023:

1. stay informed about current topics and trends

Immerse yourself in a world of the future: Store Design, Plantbased, The World of Coffee, Convenience Food, Transport Gastronomy - all these extraordinary topics and many more can be found at the North German Internorga 2023. Both individual Internorga exhibitors and the trade fair team enlighten about new innovative trends in the food and catering sector. For example, all the rules and developments in table decoration can be observed using the 50m-long Skywalk board.

In addition, Internorga publishes the "FoodZoom" in cooperation with trend researcher Karin Tischer. This is a guide which refers to all new trends and ideas in the catering industry and analyzes and describes current movements. Suggestions on areas like artificial intelligence, street food and food preferences like "high protein" or "vegan" are given and all questions around these areas are clarified. The past presentation can be easily downloaded from the Internorga website. Thereby you can already get an insight into the trends from Internorga. The thesis paper also gives an overview of the future of the out-of-home market and refers specifically to customer behavior and the wishes of the guests.

(©Hamburg Messe und Congress/Katrin Neuhauser)

2. get to know the latest appliances and technology

Under the term "Connected Kitchen", various suppliers are trying to find clever solutions for the catering sector to simplify and optimize the preparation of delicacies. In the process, employees are to be relieved and time is to be saved.

But what does this kitchen networking look like? At Internorga, you can find out exactly how the individual kitchen appliances are to communicate with each other and which automated processes are currently being developed, or try them out for yourself. The exhibitors at Internorga will present their smart appliances and show their advanced technology, such as "4D Printing" or "Sensor Technology."

You should be in good hands with the exhibitors in the "Kitchen Technology and Equipment" categories. In addition, regular customers* now have the opportunity to pursue their individual wishes for booth design and preparation, which offers more utilization potential for exhibitors and customers.

So if you are wondering how the blast chiller is connected to the cooking oven and how this automation can be of benefit, stop by and get excited about the latest techniques.

(©Hamburg Messe und Congress/Rolf Otzipka)

3. profit from NEW WORK approaches

At every corner you can find new concepts and ideas to make the working world more sustainable, social and smart. Especially in and after the Corona crisis, modern forms of work are needed to make everyday life easier. This is where New Work comes into play. Internorga would like to offer a platform for inspiration and exchange for this purpose and see this crisis as an opportunity to come together anew, learn from each other and support each other. New Work in the catering industry covers areas such as digitalization, sustainability, sharing offers, leadership management, time recording, internal communication and more.

Be inspired by new concepts and broaden your horizons not only in the area of "technology" or "trends" but also on the topic of "New Work". Get in touch with other restaurateurs and hotel owners, discuss different New Work approaches and share your experiences. New Work is not witchcraft; change always takes time and dedication, but even small steps lead to success. And this success should show in more satisfaction, less stress, more appreciation and new motivation.

(©Hamburg Messe und Congress/Katrin Neuhauser)

4. discover the Newcomer area & lasting solutions

Are you looking for new innovative ideas? You want to get in touch with other young founders and talk to them about the future? You want to experience the latest trends live with all your senses? Then the Newcomer Area at Internorga 2023 is just the place for you: this is where rows and rows of forward-looking formats will take place, such as the "Next Chef Award". With so many kitchen stars and up-and-coming entrepreneurs, it's hard to know where to start.

You have creative ideas and your delicacies put everyone on cloud nine? Then maybe you should think about registering yourself.

Whether you're a visitor or exhibitor, Internorga's special exhibition areas and specials have a lot to offer. The "PinkCube", the "Craft Coffee Area" or even the "Craft Spirit Lounge" are not to be missed, delicious and exciting products are waiting for you!

Sustainability will also play an important role at Internorga 2023, with startups in particular trying to create plastic-free alternatives for the hospitality industry or design new products from recycled plastic. With the plastic bag ban also being introduced inGermany in 2020 and the ban on single-use plastic in 2021, it is exciting to see what other measures will be taken in the future to protect our environment from pollution. Through themed presentations and innovative products, Internorga aims to raise awareness of the issues of "plastic","waste separation" and "waste". To this end, the new "Packaging & Delivery" theme area has been introduced.

So here too, there are plenty of opportunities not only in the "Newcomer Area" but also in other areas of the trade fair to find sustainable solutions and to gather extensive information. If you want to know how we from #IAMPLASTICFREE are trying to revolutionize the catering industry and create sustainable alternatives with plastic-free bags and drinking straws, you can check out here .

(©Hamburg Messe und Congress/Katrin Neuhauser)

5. get inspired by the Packaging & Delivery section

During the pandemic, there has been a surge in demand for delivery services for restaurants, as well as supermarkets. Large companies like Lieferando and Gorillas have seen huge growth, but Burger King, Subway and other individual restaurants have also set up or expanded a delivery service.

The 2021 ban on single-use plastic eliminated a key packaging material for many restaurateurs* in certain areas, forcing them to branch out and giving them a boost to look at reusable and depositable tableware. Innovators in the industry will offer this and much more at Internorga 2023.

Internorga 2023 gives you a chance to take a detour into the world of packaging and delivery after the foodservice industry.

Our conclusion: mark Internorga 2023 in your calendar!

Trends that point to the future, new technical solutions, modern ways of working, young founders, sustainable alternatives, agricultural concepts, culinary variations, design of the hospitality industry, visions of the future - Internorga is filled with loud inspirations and ideas that will be a special experience for everyone. We are especially excited about the specials and the new structuring of the themed areas.

We're excited to give you a sneak peek at Internorga 2023 (March 10 to March 14) and hope it will be an educational experience for everyone.

Tickets for Internorga 2023 & more

Tickets for Internorga 2023 start at 22 euros and can be purchased here. Exhibitors can book their stand at Internorga 2023 here . More information about Internorga 2023 can be found on the Internorga website: www.internorga.com.

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